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JOB DETAIL
| Job Title: |
RESEARCH ANALYST |
| Category: |
Research |
| Location: |
Torrance, CA |
| Type: |
Full-Time |
| Reference ID: |
80189HRA |
| Degree Required: |
4 Year |
| Experience Required: |
College |
| Travel Required: |
Up to 25% |
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Job Description:
Provides strategic analysis and makes recommendations related to automotive styling on a wide range of issues including new market opportunities, competitive intelligence, consumer trends, brand management, etc. Conducts automotive styling market research based on several types of data including APEAL and S-VISION- understanding the competitive landscape and emerging trends. Will analyze styling strategy of competitor in North American market to determine Honda design position and ranking as well as identify and interpret key styling issues facing the Honda/Acura brands or the automotive industry. Understand consumers' values related to styling and how it impacts automotive purchase behavior, present findings in easy to understand, logical method using graphical techniques to various levels of management. Will develop styling research plans and conduct studies to determine consumer styling trends using quantifiable data and disseminate results to styling teams for incorporation into product direction. Moderate focus groups, home visit interviews, and/or in-depth interviews as well as communicate and share research findings. |
Job Requirements:
Bachelor’s Degree in related discipline or equivalent technical experience. Requires 4 - 6 years of experience with degree or 8 - 10 years related work experience. Must have an excellent understanding of the automotive industry, market research, interpersonal, communication, presentation and relationship building skills. Must have a working knowledge and practical application with programs such as SPSS, MTAB, Excel, Powerpoint and multiple web based databases. Excellent research, planning, implementation, and process improvement skills as well as organization, analytical, judgment, problem solving, negotiation and conflict resolution skills. Must have ability to interact effectively with all levels of staff/management and ability to travel and work overtime.
Honda's Commitment to Equal Employment Opportunity
Honda is an equal employment opportunity employer and does not tolerate any form of unlawful discrimination. All employment decisions at Honda are based on merit and pursuant to the principle of equal employment opportunity. Honda ensures that hiring and promotion decisions are made in a non-discriminatory manner by imposing only job-related requirements for hiring and promotion opportunities. In keeping with both the letter and spirit of this policy, Honda will continue to recruit, hire, train, and promote into all job levels the most qualified persons without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran's status or any other protected characteristic in accordance with appropriate law. |
*Candidates must have the legal right to work for Honda R&D in the United States. |
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